By  on April 4, 2018

Dstld, the direct-to-consumer premium denim and basics brand, has set a tall order for itself, armed with $3.1 million and plans to refine its supply chain, boost the product and ramp up marketing. This all comes with the recent hiring of chief operating officer Hil Davis, who is the founder of men’s made-to-fit brand J. Hilburn and online retailer BeautyKind.

It’s the next chapter for the company, which has carefully crafted a brand focused on high-end wardrobe basics — hence the name Dstld (pronounced distilled). The company’s aspirations in this next phase of growth are being bolstered by last month’s equity raise, known as Regulation A+. The process can be likened to a mini-initial public offering allowed under Title IV of the JOBS Act. That follows the company’s last Reg A+ raise, which closed at $1.7 million.

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