PARIS — Première Vision is moving its denim trade show to Spain.
The organizer of the Denim by Première Vision show announced on Wednesday it has signed an agreement with Fira Barcelona, which manages the Montjuïc exhibition center in Barcelona, Spain, to move the show there permanently as of spring 2014.
The trade show, which is holding its fall edition at the Halle Freyssinet in Paris today and tomorrow, said its next edition would take place May 21-22, 2014, in Barcelona’s Hall 8, a 204,500-square-foot space housed in an industrial-style building dating from the early 20th century.
“True to its original concept, Denim by Première Vision intends to remain a show with a selective and creative offer, which brings together each season the upstream denim sector,” Première Vision said in a statement.
“The goal is to continue to bring together, in a pertinent manner, the elite of the specialized international offer, to create a global platform serving a global business sector,” it added.
The organization said it had been mulling the change for more than 18 months, partly because starting next year, the Halle Freyssinet will no longer host events but instead be transformed into a start-up incubator.
The new location is designed to reflect the international profile of Denim by Première Vision, where 95 percent of exhibitions and 72 percent of visitors are non-French.