PARIS — Denim Première Vision is moving back to Paris.
The organizer of the denim trade show said its next edition will be held Nov. 2-3 at Paris Event Center, where Kenzo, Lanvin and Thom Browne have staged fashion shows in the venue in the past. This comes after five editions held at Barcelona’s Montjuïc exhibition center. The show, created in 2007, was previously held at La Halle Freyssinet in Paris until it moved to Barcelona for its May 2014 edition, partly because Halle Freyssinet no longer hosts events but instead was transformed into a start-up incubator.
The November 2016 edition has been moved 15 days ahead of the scheduled dates, originally Nov. 16-17, 2016 at Fira Montjuïc center. “The growth of midseason collections — capsule collections, limited editions — and the increase of seasonal development ranges around brands’ main collections have changed the timing of design and product development,” explained show director Chantal Malingrey about the earlier dates.
“If this announcement seems sudden, it’s because it’s all about the question of opportunity,” Malingrey also stated. “We are constantly thinking of possible strategic developments for Denim Première Vision. As a part of our thought process, there is always the underlying question of a change of venue and date. But this requires finding an available space which best meets our requirements and the right schedule. We maintained the dates of the exhibition in Barcelona until today as this great opportunity could not, until now, be confirmed.”
Organizers also said that booths will be limited in size — from 172 square feet to 1,076 square feet maximum — and while exhibitors will be allowed to personalize the internal space of their booth, the external structures will all be the ones provided by Denim PV.
The visitor count at the May edition of the fair dropped 8 percent from May 2015 to 3,803, with attendance from North America decreasing 20 percent to represent 3 percent, according to show organizers. Twenty-seven percent of visitors came from Spain and the balance, 73 percent, from other countries. The show gathered 95 exhibitors, versus 97 in May 2015.
The following 2017 editions are set for April 25-26 and Nov. 8-9, also at Paris Event Center.