Ho Chi Minh City at night.

After just over two years of producing denim trade shows in Bangladesh, Denimsandjeans.com is hosting one in Ho Chi Minh City, Vietnam, on June 16.

The invitation-only event will feature 30 exhibitors from “Vietnam and different regions of the world including some major global denim mills to bring more focus and attention to this important sector,” the organizers said, adding that the denim supply chain show will be held at the city’s Gem Center.

“Globally recognized denim experts and many reputed denim veterans as well as international denim buyers are expected to visit the trade show and will also share their knowledge during a series of seminars and panel discussions,” the organizers said. “The objective of the show is to bring international mills, local vendors, top brands, retailers and supply chain partners together at the same platform.”

The organizers noted that denim is a key business in Bangladesh and China while exports from Vietnam have been increasing. Vinatex, which is Vietnam’s largest textile group, said apparel and textile exports have grown 19 percent since 2013 and have reached $24 billion in sales volume — the bulk going to the U.S.

“Vietnam offers huge potential economic opportunities from future free trade agreements,” the show organizers added. “The Vietnamese textile industry, with more than 3,800 companies, is the country’s leading export sector. The country ranks fifth worldwide in textile and apparel exports and has a labor force in that sector of more than two million people, of whom 1.3 million are working directly in the industry.”

Vietnam is one of the 12 signatories of the Trans-Pacific Partnership, which includes measures to lower trade barriers between the member countries. In Vietnam, the country has made investments in infrastructure at its textile industrial zone “Pho Noi B” specifically to leverage TPP opportunities once the agreement is formally ratified.

Driving demand is an influx of U.S. retailers and brands who have increased their sourcing from Vietnam. “Major U.S. retailers such as Sara Lee, J.C. Penney, Express, the Gap, Macy’s, Nordstrom, Mast Industries and American Eagle source a sizable portion of their imports from Vietnam,” the organizers said, adding that these companies source imports from their Hong Kong offices.

Denimsandjeans.com was founded in 2007 by Sandeep Agarwal. The Web site’s first denim trade show in Bangladesh was held in March 2014.

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