By  on June 6, 2017

NEW YORK — As Diesel reboots its denim business, it has named Stefano Rosso as its North American chief executive officer. He succeeds Tommaso Bruso, who rejoined Benetton Group as chief operating officer last month.

The naming of Rosso represents a decision to strengthen Diesel’s presence and leadership in the North American market, with a focus on maintaining a strong voice as a denim leader. Rosso, 38, is the son of Diesel founder Renzo Rosso.

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