By  on February 27, 2018

MILAN — It’s a capsule craze. Shortly after the launch of Moncler Genius Building and Diego Della Valle’s reveal of Tod’s Factory,  both initiatives conceived to collaborate with designers and to drop capsule collections throughout the year, Diesel is presenting the Red Tag Project. Influential designers will work with Diesel to create capsules that will be distributed exclusively by selected retailers worldwide. The first such collection, comprising 10 looks, has been designed by Shayne Oliver, and will be unveiled in Paris with a special performative event on March 3.

“I love denim’s heritage and its American roots, as well as Diesel’s Italian core,” said Oliver, Hood by Air cofounder. As reported, the streetwear brand and collective is on hiatus and Oliver has created a special men’s and women’s collection for Helmut Lang that launched in September. “This capsule is really the language of Renzo, the brand founder. Refined razor-sharp denim aesthetics that devours the excesses of trendiness,” said Oliver.

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