Novelty prints and treatments are driving business this fall, but well-designed basics are a cornerstone of the denim market as it battles to regain momentum after a year marked by lower sales and higher prices.

This story first appeared in the April 18, 2012 issue of WWD. Subscribe Today.

 

RELATED STORY: Fall 2012 Denim Trend: Best Buds >>

 

MODEL: BETTINE/MUSE; HAIR BY CARI DUPREY AT ARTISTS BY TIMOTHY PRIANO; MAKEUP BY RYAN MCKNIGHT FOR ANNA SUI COSMETICS AT AIM BEAUTY; PHOTO ASSISTANT: EILEEN TSUJI; FASHION ASSISTANT: LAUREN MONTGOMERY

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