By  on November 21, 2017

PARIS — The influence of Generation Z was hard to miss at the recent 10th anniversary edition of Denim Première Vision. The Nineties is still going strong, but experts also attributed a shift to a softer, lighter mood to the social-media-native generation. Directions like delicate, sophisticated, tone-on-tone jacquards in the season’s ruling sky blue shade are replacing the gritty vintage look that has been holding the denim category under its sway.

For these youngsters — who are between 11 and their early 20s, and came of age with selfies, Snapchat and YouTube — “Their own new vision of denim is fresh and contemporary,” said Marion Forêt, fashion product manager at Denim Première Vision.

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