PARIS — The influence of Generation Z was hard to miss at the recent 10th anniversary edition of Denim Première Vision. The Nineties is still going strong, but experts also attributed a shift to a softer, lighter mood to the social-media-native generation. Directions like delicate, sophisticated, tone-on-tone jacquards in the season’s ruling sky blue shade are replacing the gritty vintage look that has been holding the denim category under its sway.
For these youngsters — who are between 11 and their early 20s, and came of age with selfies, Snapchat and YouTube — “Their own new vision of denim is fresh and contemporary,” said Marion Forêt, fashion product manager at Denim Première Vision.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion