By  on October 13, 2017

True Religion wants in with the “in” crowd. To do that, the Manhattan Beach, Calif.-based denim firm is set to launch a limited-edition capsule Monday, linking with Hypebeast sister creative agency Hypemaker on the rollout.

Hypebeast Ltd. owns a portfolio of brands that includes Hypemaker in addition to the men’s streetwear and fashion site Hypebeast and its sister site Hypebae, aimed at women. The company was seen as the “premier partner in publishing” to align with, explained True Religion chief marketing officer Tara Peyrache.

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