J Brand has branched into inclusive sizing for spring. The company is offering six inclusive women’s styles in sizes 33 to 38.
Rather than expand the waistline on its current denim patterns, J Brand started from scratch and cut new patterns.
“It was done very mindfully. We didn’t want to just expand the size range. We really wanted to remake the pattern. We worked on women’s bodies to identify the best possible fit,” said Angela Cravens Chander, director of marketing at J Brand. “It takes time to get it right, and we wanted to make sure we had a supreme fit before sharing it with the world.”
The jeans are currently available at jbrandjeans.com.
Among the styles are the Alana high-rise cropped skinny jean; the Maria high-rise skinny jean; the Natasha sky-high skinny with multibuttons, and the Ruby high-rise cropped cigarette jean. Shades include mid-to-dark indigo, acid gray wash, blue wash, and washed-out black. Retail prices range from $189 to $278. The jeans are made and designed in the U.S.
Dena Bickerstaffe, who heads women’s design at J Brand, oversaw design of the inclusive styles.
According to Kristin Defino, Vice President of merchandising, one of the most important fit considerations for the extended sizing was a high rise to ensure proper coverage. Gaping in the back of the jeans was another common fit problem at the core of their development process. “Our team of technical designers and product developers focused on the pitch (the height at which the front rise sits in proportion to the back rise), increasing rises and back heights to have more coverage, without compromising the gap in the back and staying true to our J Brand fit,” she said.
The team worked on different proportions, casting eight to 10 women of different sizes for fittings, conducted office wear tests and used full size grading, she said. The process took three to four months.
J Brand, which is owned by Fast Retailing, will slowly roll out new inclusive styles each season. The goal is to perfect the fit, listen to customer feedback and respond accordingly. After the online launch, the jeans will be available at J Brand’s retail accounts such as Shopbop.com, NeimanMarcus.com, Bloomingdales.com, and Saks.com, starting later this month.
Founded in 2005 in Los Angeles, J Brand was the first denim company to introduce the skinny silhouette to the global market. It has since introduced other directional silhouettes and fabrics. The company launched a men’s collection in 2008, and a women’s ready-to-wear line in 2012.