By  on September 5, 2017

TOKYO — With over four decades of experience in the denim industry in Japan, Yuji Honzawa knows a thing or two about making jeans. Now, the man whose peers nicknamed him “Dr. Denim” has his sights set on bringing his own brand, Red Card, to the top stores in the U.S. market.

Honzawa started Red Card in 2009 after spending 30 years at Edwin Jeans and six years at Levi’s Japan, in addition to consulting for some of the biggest jeans sellers in the country, including Uniqlo, Muji, Onward Holdings and Takeo Kikuchi. But despite all his experience, he was underwhelmed by the selection available in the market.

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