TOKYO — With over four decades of experience in the denim industry in Japan, Yuji Honzawa knows a thing or two about making jeans. Now, the man whose peers nicknamed him “Dr. Denim” has his sights set on bringing his own brand, Red Card, to the top stores in the U.S. market.
Honzawa started Red Card in 2009 after spending 30 years at Edwin Jeans and six years at Levi’s Japan, in addition to consulting for some of the biggest jeans sellers in the country, including Uniqlo, Muji, Onward Holdings and Takeo Kikuchi. But despite all his experience, he was underwhelmed by the selection available in the market.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit