Global Brands Group Holding Ltd. named Suzy Biszantz president of premium denim brand Joe’s, a newly created position.

The Hong Kong-based company said Biszantz “will be responsible for leading Joe’s in its next phase of growth, working closely with the brand’s founder and creative director Joe Dahan.”

Joe’s is launching its first collection this spring.

Prior to joining Joe’s, Biszantz served as chief executive officer for the Americas at high-end lingerie brand La Perla. Her two decades of industry experience also include serving as president and chief executive officer of the Greg Norman Collection, which was then a division of Adidas/Reebok. At Reebok, Biszantz was an executive officer as well as a charter member of the Reebok International executive women’s leadership team.

Dow Famulak, president and chief operating officer of Global Brands Group, described Biszantz as an “accomplished industry executive with a proven track record in leading and growing renowned retail brands.”

Jason Rabin, president of North America and global chief merchandising officer at Global Brands Group, said Joe’s has “strong consumer appeal as a premium lifestyle brand” and that the company believes the brand has “great potential to resonate globally.” Rabin said the firm is “confident that [Biszantz] brings the right vision and expertise to execute our plans for the brand’s growth and expansion.”

Joe’s was launched in 2001 by Dahan, and has since grown to include premium denim as well as collection pieces, accessories and footwear. Joe’s is positioned as a “casual chic lifestyle brand” for women, men and kids. The brand has distribution in specialty and department stores in the U.S. and North America as well as in Europe, Asia and Latin America.

Last September, Sequential Brands Group Inc. bought the Joe’s brand and related assets for about $67 million and inked a long-term licensing agreement for the brand’s main product categories with Global Brands Group. As part of the deal, Sequential oversees the brand’s global marketing strategy.

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