By  on October 18, 2018

With Eighties logomania and premium denim both enjoying a renewed spotlight in fashion, the timing seemed right for Jordache, one of the original “designer jeans” brands, to reassert itself in the market. So to help celebrate the moment and its 40th anniversary, the company will unveil a premium denim line exclusively at Barneys New York and Kith the last week in October.

“Right now there is a desire, especially for Millennials, to bring heritage and vintage inspiration back,” said Liz Berlinger, Jordache president. “We realized the new trends using a lot of our design inspirations — our original launch collection had high-rise straight legs, oversize jackets, more rigid fabrics and darker washes with high-contrast stitching. Now was the time to bring it back.”

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