Kensie, the contemporary sportswear brand owned by Liz Claiborne Inc., has signed a licensing deal with the New York-based Alpha Garment Inc. to produce a Kensie denim collection for fall 2009 selling.
This story first appeared in the May 21, 2009 issue of WWD. Subscribe Today.
The denim collection will consist of a full range of denim basics as well as a fashion-forward component to include dresses, jackets, pants, shorts and skirts. Waist sizes will range from 25 to 32, and wholesale prices are $35 to $55. The company is planning to have the collection ready to preview to the trade in June, targeting department and specialty retailers in the U.S. and Canada.
“This partnership provides us with a unique opportunity for Kensie to make a real splash in the contemporary denim category,” said Eric Karls, the Vancouver-based founder, designer, president and chief executive officer of Kensie.
The companies declined to disclose first-year volume projections.
Alpha Garment Inc. has been in business since 1986 as a vertically integrated organization specializing in the design, manufacturing, importing and exporting and distribution of denim and related sportswear for branded and private labels.
“Contemporary denim has been a driving force in the apparel market for the past few years, and it doesn’t seem be slowing down anytime soon,” said Alpha’s founder and president, Assad Jebara.
The Kensie denim line will be based in Kensie’s New York showroom at 209 West 38th Street as well as at Alpha’s showroom at 1385 Broadway.