The Kingpins Show is moving its biannual trade show in New York to a new location, and this time it’s shifting the timing of the shows forward to November and May.
Kingpins, which has lived a rather nomadic existence in its more than 10 years in the trade show business, will hold its next New York show on July 21 and 22 at 550 Washington Street, the second of two shows scheduled to be held at the facility.
It will then move its shows to Pier 36 — Basketball City — on New York’s Lower East Side and hold the first of its rescheduled show on Nov. 3 and 4 for the spring/summer 2017 season, replacing the January show. The reslated July event, covering the fall/winter 2017 season, is now scheduled for May 11 and 12. In addition to the one-year agreement, Kingpins has options for additional shows at the facility.
“This gives us the ability to grow and to grow now,” Andrew Olah, chief executive officer of Olah Inc. and founder of Kingpins, told WWD.
The new facility measures 125,000 square feet, more than 75 percent larger than the 70,000 square feet of space at 550 Washington Street.
Olah conceded that, while most exhibitors favored the shift in timing, support was hardly unanimous. “Many of our attendees in New York have been telling us that our dates have been too late to best serve their buying needs and a lot of exhibitors had asked us to change,” he said, “but some of the mills were not very happy with the switch. It won’t please everyone but it’s the right thing to do – earlier timing in a space that we can use for more booths or larger booths or additional space for our seminars.”
“We’re trying to be in a time zone that’s only ours,” Olah added. “It’s a gamble but we think we’re adding value by doing it. We’ve seen that with our shows in Amsterdam — we have Americans coming to be a part of it.”
But the Amsterdam shows, held at the Westergasfabriek-Gashouder, have also illustrated some of the limitations placed on a trade show. The Amsterdam facility is oval in shape and incapable of being expanded or even reconfigured to much of an extent. And the combination of the Amsterdam show and the move into May will also put a bit more time pressure on the Kingpins staff, which will have to pivot from a show held April 15 and 16 in the Netherlands to one held an ocean away in early May.
“Our focus has always been to meet the needs of the jeans market, whatever they may be,” Olah said. “We feel the need to be first in the industry timing and in this case, we are evolving as the denim industry involves.”