Levi Strauss & Co. named Roy Bagattini executive vice president and president of Levi Strauss Americas, effective June 1.

Anne Rohosy previously held the position before leaving the company in March.

The company said that in his new position, “Bagattini will be responsible for leading the company’s largest commercial operations, spanning all brands and channels across the United States, Canada, Mexico, Brazil and the balance of Latin America.” Levi’s said Bagattini continues to report to president and chief executive officer Chip Bergh.

Prior to this role, Bagattini served as the executive vice president and president of the company’s Asia, Middle East and Africa operations.

Bergh described Bagattini as a “proven leader” who has “consistently driven significant growth and turned around underperforming parts of our business.”

The ceo added that as the company focuses “on accelerating profitable growth, we must reach our full potential in our biggest and most important region. [Bagattini’s]  proven track record gives me great confidence, that with his leadership, we will unlock the company’s full potential in our largest market.”