By  on August 8, 2018

This weekend Levi’s will launch a limited-edition customization studio in downtown Los Angeles that will allow denim lovers to create a jean finish from start to, well, finish.

Created with state-of-the-art Project F.L.X. (future-led execution), the portable studio uses the latest advances in laser-powered technology to digitize the design and development of denim finishing, enabling Levi’s to take customization to new levels. Fans can pick their denim finish — rips, fades, distressing — and wash, and watch as lasers do the work in minutes, followed by sustainable washing.

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