Levi’s Launches High-end Collaboration With Jean Stories

Buoyed by a denim resurgence that gave a sizable boost to its third-quarter net income, Levi Strauss & Co. is building momentum for its women’s business through a high-end capsule collection designed with denim Web site Jean Stories. Following an earlier collaboration between Levi’s and e-commerce sites Net-a-porter and Mr. Porter, the Levi’s x Jean Stories Collection is small in size but big on buzz. Totaling 100 pieces that retail for $250 each, it helps Levi’s to continue burnishing the halo on its 162-year-old brand.

Two months ago, the San Francisco-based company formalized a business relationship with Los Angeles’ Re/Done, which agreed to pay royalties for the secondhand Levi’s-branded garments it reconstructs to fit a modern woman’s body with contemporary styling. This fall marked the retail debut of Levi’s Lot 700 series for women  in tribute to a style that it first unveiled in 1934. On Wednesday, the eve before the Jean Stories collection becomes available on Levi’s e-commerce, actress Jamie Chung, model Erin Wasson and designers Clare Vivier and Irene Neuwirth are among the guests expected at a dinner in Los Angeles to celebrate the collaboration.