By  on November 4, 2010

In an effort to reduce the environmental impact of manufacturing jeans, Levi’s will introduce a new collection under the Water<Less rubric in January. The line uses washing and finishing techniques that use 28 to 96 percent less water, depending on the style, than the 42 liters of water it now takes to produce the average pair of jeans.

This story first appeared in the November 4, 2010 issue of WWD. Subscribe Today.

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