Lucky Brand has partnered with Universal Music Group’s global music merchandising company, Bravado, and catalogue label, Universal Music Enterprises, to mark The Rolling Stones’ North American tour, Zip Code, and “Sticky Fingers” album reissue.
The collaboration includes a limited-edition line of Ts and jackets, in-store merchandise and a VIP Experience getaway.
Carlos Alberini, chief executive officer of Los Angeles-based Lucky Brands, said, “Lucky Brand was founded upon a love of music paired with an irreverent rock ‘n’ roll attitude, both of which The Rolling Stones, world legends, embody more than any other artists in history.”
“We are always looking for ways to give the great artists we represent the opportunity to excite and invigorate their fans by presenting a truly cohesive offering of music and merchandise,” added Tom Bennett, ceo of Bravado. “Lucky Brand is the ideal partner to celebrate this rerelease of ‘Sticky Fingers,’ in what was a seminal moment in music history. They have approached this campaign with the same attention to quality and detail that The Rolling Stones bring to each and all of their projects.”
The partnership will launch simultaneously with the Zip Code tour kickoff at Petco Park in San Diego on May 24. The Lucky Brand x Rolling Stone collection will be available online at luckybrand.com and in Lucky Brand stores across the country on May 28.
The collection features 24 women’s and men’s Ts, with prices ranging from $29.50 to $49.50. The “Sticky Fingers” reissue album will be available in all Lucky Brand stores and online at luckybrand.com in early June, with 100 percent of the profits from the sale of CDs benefitting VH1 Save the Music.
The partnership also includes The Rolling Stones “VIP Experience” giveaway, two tickets to the Fourth of July show in Indianapolis, a $1,500 travel voucher and a $500 Lucky Brand shopping spree. The giveaway will be hosted online at luckybrand.com.