Lucky Brand, the Southern California lifestyle denim label, has forged a licensing deal with Parigi Group to manufacture and market Lucky Kid to department and specialty stores, beginning in January. The line will also be available on

This story first appeared in the July 27, 2012 issue of WWD. Subscribe Today.

“We’re excited for the launch of this line, and believe that our unique Southern California sensibility will translate well to the children’s market,” said Dave DeMattei, chief executive officer of Lucky Brand, a division of Fifth & Pacific Cos. Inc.

Lucky Brand has done children’s wear internally for the last few years, but now aims to make it a bigger business.

The Lucky Kid aesthetic will mirror that of the women’s and men’s collections and will incorporate the brand’s signature novelty details, prints and patterns. The line is comprised of T-shirts, dresses, jackets and denim, reaching children 18 months to 12 years. Sizes will go from 2 to 16 for girls and 2 to 20 for boys.

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Retail prices will range from $22 to $36 for T-shirts; $49 to $69 for dresses; $59 to $110 for jackets, and $30 to $69 for denim.

Lucky Kid will initially launch on, and will be aimed at top doors of Bloomingdale’s, Lord & Taylor, Dillard’s, Von Maur and Macy’s. For fall 2013, the brand will expand to infant apparel. Lucky Brand officials declined to reveal first-year projections.

Parigi, founded in 1981, has an array of licensed brands, such as Puma, DKNY, Timberland, Nicole Miller, LRG and Baby Phat. Parigi, which is based in New York, also owns and operates the Hartstrings children’s brand, retail operation and e-commerce businesses.