Michael Morrell, president of Olah Inc., has assumed responsibility for management of the company’s textile sales division from Andrew Olah, chief executive officer.

Olah, principal owner of the firm, will continue as ceo and focus on the two other components of its business, the Kingpins trade show and its consulting division.

Morrell, a partner at Olah, was corporate manager of garment processing at The Jones Group Inc. before joining the company 10 years ago. Earlier, he was a consultant to Swift Denim and a plant manager at Roxboro Dye Co.

Olah, who founded the Kingpins show in 2004, is preparing for its first run in Amsterdam in May and, as part of the company’s consulting business, working with Bayer CropScience’s cotton seed brands Stoneville Cotton and Fibermax and its e3 sustainable cotton program.

“I am looking forward to focusing my energy on Kingpins and possibly other new shows, as well as working on Bayer’s amazing cotton programs,” Olah said. “I am confident that I am leaving the textile division in extremely capable hands, allowing me to focus on new ideas for Olah Inc.’s future.”

Olah was founded as a textile sales company in 1959. Andrew Olah, its majority owner, succeeded his father, John, as head of the firm in 1979 and has since steered it towards emphasis on denim and the related supply chain. In addition to the upcoming Amsterdam market, Kingpins hosts shows for producers of denim and denim-related products in New York, Los Angeles and Hong Kong.

This summer, Olah became the exclusive U.S. and Canadian sales agency for DNM, a vertical mill in Egypt, and the exclusive agent in the U.S. for China’s Prosperity Textiles.