DALLAS — Miss Me has contracted fine jeweler Dominique Cohen to add some panache to the middle-market denim brand and test the waters in premium denim.
“One of the main goals is to reach a new demographic,” noted Ian Williams, spokesman for the denim company. “Miss Me is very mass market and Dominique is a luxury jeweler so we wanted to reach both ends of the spectrum. We’re trying to provide something more upscale for the older consumer.”
Cohen designed four styles of holiday jeans for Miss Me along with 15 pieces of coordinating gold-plated fashion jewelry under her Dom diffusion label. Miss Me’s signature is sparkling and embroidered back pockets, but Cohen aimed for a more contemporary, French-inspired style with metallic thread, jet, pearl and crystal details on the front leg and less pocket decoration.
Made of Japanese denim, Dominique Cohen for Miss Me jeans will retail from $165 to $175, compared with Miss Me’s typical $99 ticket. Each style will be introduced in a numbered edition of 200 in early November on Miss Me’s Web site and ship beginning on Black Friday, according to Williams.
Miss Me approached Cohen because she had a strong customer base in Texas, one of Miss Me’s top markets, Williams said. Appealing primarily to young women plus a fractional middle-aged clientele, Miss Me is carried at about 3,000 doors nationwide and does best in the South.
It’s also a good fit for Cohen, who wants to expand the Dom collection and broaden its distribution. It’s currently sold at J.C. Penney.
Cohen, whose 18-karat gold and diamond jewelry is widely seen on celebrities, TV and film, began selling the Dom fashion collection in her two Los Angeles stores six months ago as an experiment.
Cohen expects to move her boutique on Robertson Boulevard to Rodeo Drive by November and is looking for space in Pacific Palisades or Malibu for a third location.