When men’s denim e-commerce retailer Mott & Bow launched in 2014, founder Alejandro Chahin positioned the company with the mantra of offering consumers “premium, handcrafted denim at a fair price.”

That means price points between $96 and $128 for handcrafted denim made in the company’s Honduras facility. It also means offering “a customer-centric experience” for shoppers that includes easy returns and “home try-on” options of denim that is made from high-quality fabrics sourced from mills in Italy and Turkey.

Beginning today, Mott & Bow is now offering a women’s line.

The women’s collection is offered in 24 to 32-inch waist sizes — and just like the men’s line — is priced between $96 and $128. The collection includes: six finishes in a midrise skinny style; four finishes in a high-rise skinny cut; and a slim boyfriend in medium blue.

Chahin, founder and chief executive officer of Mott & Bott, has deep roots in denim manufacturing. His hands-on learning of the business was at Intermoda, his family’s denim manufacturing facility in Honduras. Chahin’s first job at the factory was to count buttons. Over time, he learned the ins and outs of fabric sourcing and “hand-creating washes.” Chahin’s interests also became more entrepreneurial and was anchored in the idea of offering value.

“My goal has always been to bring consumers access to great quality denim at a fair price,” Chahin told WWD. “I grew up in Honduras where my family runs a denim manufacturing business, and I found a passion and appreciation for denim at a young age. After coming to the United States for my undergrad and MBA, I noticed there was a white space in the denim market. No other brand was offering great-quality, premium denim at a fair price. This is when I decided to start Mott & Bow. Our men’s assortment has been very successful since launching in 2014, and we felt it was the right time to expand into the women’s market.”

Chahin added that fabrics are sourced “from the same premium mills and use some of the same fabric innovation and technologies as high-priced designer brands.”

“What makes us different is that we aim to keep prices fair by taking control of the entire process and pass along savings from our retail model to our customer,” Chahin explained. “Every product we create essentially has an equivalent in the market that is double the price. Each pair of Mott & Bow’s jeans are individually handcrafted and no two are identical.”

 

 

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