PARIS — New York is to be bathed in blue. Amsterdam Denim Days, four days during which the capital of the Netherlands hosts events for the trade such as the Kingpins denim suppliers’ show as well as consumer events, is to debut a New York edition in 2017.

“The denim industry is global and it is changing — hopefully for the better. Events like this help us promote sustainability, innovation and education,” Kingpins founder Andrew Olah said in a statement Tuesday.

“The program will have something for denim lovers of every kind. It will feature a selection of leading denim labels, workshops, a market and exhibitions for style-setting devotees on the street to the greatest innovators in the industry,” stated Lucel van den Hoeven, cofounder with Mariette Hoitink of Amsterdam Denim Days; House of Denim, which describes itself as a platform for craftsmanship and innovation in the denim industry, and Amsterdam’s Jean School.  

Details about New York Denim Days are to be unveiled during an event called “Towards a Brighter Blue,” which will be held at the Consulate General of the Netherlands in New York on Sept. 9. The event is part of a special trade mission in New York organized by the City of Amsterdam.

The next edition of Amsterdam Denim Days is scheduled for April, to coincide with the Kingpins Amsterdam fair. Meanwhile, Kingpins’ next two-day run is to be held at the Westergasfabriek-Gashouder on Oct. 26 and 27.

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