By  on May 7, 2013

NYDJ has arrived.

The Vernon, Calif.-based jeans brand, founded and known until recently as Not Your Daughter’s Jeans, will today mark the opening of its biggest shop-in-shop, a 1,200-square-foot space on the third floor of Bloomingdale’s flagship at 59th Street in Manhattan, in something of a celebratory mood.

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