Jennifer Adams has been named chief financial officer and chief operating officer of NYDJ.
She succeeds Jason Frame, who left the company.
Since 2013, Adams has been cfo and operations leader for The Collected Group, which consists of Joie, Current Elliott and Equipment brands. Earlier she spent eight years at VF Corp. serving as cfo for the Seven For All Mankind and JanSport brands. Before that, she was with PricewaterhouseCoopers for more than 10 years.
Adams reports to Lisa Collier, president and chief executive officer of NYDJ.
In other news, NYDJ launched a Mother’s Day campaign today that runs through May 13. The goal of the campaign is to drive an emotional connection via storytelling. NYDJ is recognizing mothers and their daughters, leveraging the phrase “perfect the way you are,” across all touch points. The campaign video is featured on NYDJ’s homepage. The campaign appears on the company’s social media channels, and video will run on Pandora, HGTV, DIY and Cooking Channel and Facebook.
Blogger Kelly Augustine and pro-surfer Anastasia Ashley participated in the campaign and will support it on their social channels. And Make Up For Ever will run co-branded content cross-promoted on their site, with e-mail, social and a gift-with-purchase (Artist Rouge lipstick) activated in both companies’ retail stores.