Rag & Bone will introduce a new range of women’s denim focused on fit this spring.
The company will launch a new fit architecture that has been developed to simplify the customer experience. The new range, which will be introduced this month, is comprised of silhouettes grouped by rise: Low, Mid, High and Super High.
The Low, available in the Dre, was developed around the original boyfriend jean to sit on the hip and be relaxed through the thigh. The Mid, which is available in the Cate, sits above the hip and is slim through the thigh and skinny in the leg. Sitting below the waist is the High, which is a new take on the high-rise skinny, cigarette and flare, now known as the Nina range, as well as the Maya high-rise ankle straight. Super High is complemented by both the Ruth straight and wide leg, both sitting at the waist with slim hip and thigh and wide through the leg.
The fits will be updated seasonally with a variety of leg shapes and washes, while the rise will remain consistent.
The new architecture of Rag & Bone denim for women follows the release of the simplified fit for men’s denim and chinos in 2016, which applied the Fit 1, 2 and 3 system.
“A traditional jean is an iconic piece of American heritage and it’s a true form of craftsmanship. We continue to challenge what it means to make the best pair of jeans. We doubled down on what matters the most with our newest denim, the fit, reworking and perfecting every single aspect while streamlining the architecture into a simple collection of four rises: Low, Mid, High and Super High,” said Marcus Wainwright, founder and chief brand officer of Rag & Bone.