Robert Graham is getting into the denim business.
The brand, best known for its men’s woven shirts, has signed a licensing deal with International Denim Group NA. The premium denim collection will launch for spring and will retail for $188-$350 and will be available in 12 models.
“This is the most natural category for our collectors to embrace — they will enjoy the specialized world of fabric washes, details and fits,” said founder Robert Stock.
The company recently received a large cash infusionn from Tengram Capital.