Seven For All Mankind, whose founding in 2000 was a key milestone in the development of premium denim, is marking its 10th anniversary with a limited edition capsule collection, an oversize coffee-table tome and a series of events with magazine partners.
The VF Corp.-owned label is issuing a line of anniversary jeans that accentuates its modern, classic aesthetic and is inspired by the clean lines of Southern California’s mid-century Case Study Houses. Each of the five styles for men and women, dubbed Case Study Denim, feature updated interpretations of Seven For All Mankind’s signature design elements, with prices ranging from $255 to $750.
The collection is available in the company’s freestanding stores this week. Seven For All Mankind operates 39 stores in the U.S., with another 76 owned and partner-operated stores overseas.
The coffee-table book is a 264-page monograph, titled “The Seven Senses,” featuring evocative photographs from Jeff Burton, Guy Aroch and Inez Van Lamsweerde and Vinoodh Matadin, among others. It is bound in denim fabric and will be sold beginning this week in Seven For all Mankind stores for $75.
The book was feted at a Seven Senses-themed party, co-hosted by Vanity Fair, in a private Beverly Hills mansion on Tuesday evening.