LikeAGlove is rolling out smart leggings, which is a garment and app that helps consumers get a better fit on jeans.
The product, which is available to consumers via pre-sale now, measures a shopper’s size and shape within seconds. The app helps consumers find jeans online that exactly match their measurements.
“Jeans sizes differ from brand to brand, from model to model, and knowing your waist size isn’t enough; it’s about your waist, hips, thighs, inseam size, shape and curve of your body,” the company said. “Finding a pair that really fits and flatters can take a while and is very difficult online.”
The company is positioning the platform and garment technology as a “personal tailor.” Consumers don the leggings, turn it on and press “measure” on the app. The data is transmitted by bluetooth between the app and the smart garment in seconds.
“The measurements are then cross-referenced with jeans measurements of popular brands, models and sizes and the app recommends pairs that will fit and flatter your figure best,” the company said. “The app is a search engine of fit, click-through to retailer’s Web site to purchase the pair that you like.”
The smart leggings have a price point of $99.99, but the special pre-sale price through Oct. 16 is $39.99.
