Stella McCartney has always been a jeans girl, often wearing denim for personal appearances and regularly featuring it in her runway collections. Now the designer is hoping to make a bigger business out of jeans with the expansion of her denim range to 10 styles available in 20 washes for spring 2014.
“I believe it’s an everyday part of everybody’s life,” said McCartney. “Jeans are a timeless classic with a million opportunities to inject freshness and attitude. There are a lot of eco possibilities as well with denim, which I find exciting.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)