By  on July 28, 2010

Taylor Momsen was hand-picked by Madonna to be the face and muse of Material Girl, the juniors label that will launch at 200 Macy’s stores next week. The line is partly designed by Madonna’s 13-year-old daughter, Lourdes Leon, but it’s Momsen who appears in the line’s advertising campaign and who will make an appearance at Herald Square on Aug. 3 for a kick-off event. There, she’ll perform an acoustic set with her band, The Pretty Reckless.

This story first appeared in the July 28, 2010 issue of WWD. Subscribe Today.

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