Bugs Bunny and Daffy Duck are hanging out with Tommy Hilfiger.
A Tommy Jeans Looney Tunes capsule collection launched Friday at the Tommy Jeans stores globally that remain open and online at tommy.com in Europe, Asia Pacific and the U.S. It is geared to women and men with dedicated styles for kids.
The Tommy Jeans Looney Tunes capsule is designed through a streetwear lens, bringing classic Warner Bros. characters to life. The co-created, digital-first campaign will feature animations that combine the Tommy Jeans logo and such cartoon characters as Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester the Cat, Tasmanian Devil, Road Runner and Wile E. Coyote.
The capsule features a range of designs including relaxed-fit sweatshirts in gray, navy and light pink, displaying the hybrid logo front and center. A cropped hoodie, denim jacket, overall dress, sweatpants, pool slides, backpack, fanny pack, fisherman’s hat and baseball cap with the allover Looney Tunes print are among the items.
For girls, there’s a light blue wash, denim dungaree and denim jacket, and for boys there are Looney Tunes sweatpants, crewneck sweaters and a critter hoodie. Rounding out the collection is a bum bag, backpack and bucket hat.
Men’s and women’s accessories retail from $39.50 to $119.50, footwear goes from $49.50 to $139.50, while clothing retails from $49.50 to $179.50. Women’s sizes are XXS to XL, while men’s goes from XS to XXL.
For kids, accessories are $39.50 to $89.50, while clothing goes from $34.50 to $109. The kids size range is 4 to 12.
Jack Henry Bridgland photographed the capsule campaign featuring U.K.-born emerging musicians Jesse James Solomon and Joy Crookes. Multi-media artist Francois Dourlen created a series of campaign visuals in which he uses his iPhone to superimpose cartoon characters into real-life situations.
“The Tommy Jeans Looney Tunes capsule is an exciting blend of two brands defined by youthful energy and determined optimism,” said Tommy Hilfiger. “We are both dedicated to honoring our heritage, while constantly reimagining them with a fresh twist that resonates today. This shared spirit and its expression makes our collaboration a natural fit for the next generation of fans around the world.”
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