By  on September 9, 2019

Tommy Hilfiger is infiltrating Brooklyn. After having a pop-up retail activation at the Williamsburg Hotel rooftop pool last month, the brand has opened a Tommy Jeans pop-up at 150 Grand Street in Brooklyn.

The pop-up, which was unveiled Friday and will remain open until Dec. 24, is part of Hilfiger’s new retail strategy in North America, which focuses on offering a personalized approach to shopping that meets next-gen consumers where they are.

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