LONDON — Sir Philip Green said Sunday he planned to reorganize the Kate Moss for Topshop business, with the last full collection due for delivery Oct. 25, and a series of smaller capsule collections going forward.
This story first appeared in the August 30, 2010 issue of WWD. Subscribe Today.
“We’ve honed it down to a smaller base,” said Green in a telephone interview Sunday. “She’s done brilliantly well, but to produce these collections takes time, real time. We thought it would be better to go forward with something smaller. That’s a better way forward.”
Green said there was no issue other than time involved in the decision. With the last full collection to be delivered at the end of October, Topshop plans to produce a few pieces from Moss’ very first collection for the retailer that are still in demand. Green said other special, numbered pieces will also be produced. Earlier this year, Green had already made a decision to downsize the number of Kate Moss for Topshop drops from six each year to two.
Industry sources close to Moss described the existing contract as having “reached its natural conclusion.”
In the future, Green said he envisions releasing Kate Moss capsule collections two to three times a year, with 12 to 15 pieces each. “That will be easier for us, we’ll do something fun,” he said.
Green also denied speculation in the British press that the arrival of his daughter Chloe Green at the business had any influence on the Kate Moss decision. “It had nothing to do with Chloe. She’s never worked in the company and she’s starting work at the business after the holidays,” he said.
Moss’ collection for Topshop launched to much fanfare in 2007, when the model posed in the window of the retailer’s Oxford Street flagship to unveil the line. Green called the line’s launch “sensational,” after customers around the U.K. queued in droves to buy a piece of the model’s celebrated style. Aside from her Topshop collection, Moss has a fragrance line with Coty Inc., designs a collection of bags for Longchamp and appears in fall campaigns for David Yurman and Isabel Marant.