True Religion Apparel Inc. has named Michael Egeck president of the company, succeeding Michael Buckley, who is leaving to pursue other interests. Egeck was previously president of VF Corp.’s contemporary brands coalition, which includes True Religion rival Seven For All Mankind.

This story first appeared in the May 14, 2010 issue of WWD. Subscribe Today.

Egeck’s first day in his new post is June 4. He will report to Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel.

“True Religion is developing into a global lifestyle brand with multiple platforms, including retail stores, wholesale distribution, licensing and international business through subsidiaries, joint ventures and franchises. Mike Egeck has experience and proven success growing a number of premium, global brands over his career, and he will certainly elevate our ability to expand our business,” said Lubell.

Egeck began his career with Unionbay Sportswear, later overseeing the launch of the sportswear division of Columbia Sportswear. He joined VF Corp. in 2000 as president of The North Face brand and in 2004 was promoted to head the American outdoor business, which then included The North Face, JanSport, Eastpak, Vans, Napapijri and Reef.

In 2006, Egeck left VF to become ceo of the then-independent Seven For All Mankind, which was acquired by VF the following year. Following that purchase, VF tapped Egeck to lead Seven and its contemporary brands coalition, which includes John Varvatos, Spendid, Ella Moss and Lucy Activewear. He left VF for personal reasons in June.

Buckley has served as president of True Religion since April 2006, during which time the company grew sales from $103 million in 2005 to $311 million in 2009.

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