MILAN — Trussardi celebrated the re-launch of its Trussardi Jeans label on Monday night with a show and a party animated by British musician Anna Calvi at the former factory space Ansaldo. Tap dancers also offered a live performance on the stage.
The company unveiled its new Trussardi Jeans men’s and women’s fall/winter 2015 collections, designed by Gaia Trussardi, the creative director of all Trussardi Group’s lines, including the high-end Trussardi and contemporary Tru Trussardi brands.
“Trussardi Jeans is now part of the world of Trussardi, which is expressed through three different lines with aesthetics linked with different moments of the day but all unified under the group’s unique vision,” said Gaia Trussardi.
Targeting a younger customer than in the past, the new Trussardi Jeans aims to offer contemporary collections in line with the market’s trends. “The Trussardi Jeans is linked with an idea of spare time spent outside the city with family and friends,” said Trussardi. “The collections will have a dynamic, happy spirit, but will also reflect that elegant mood which is part of our Trussardi brand.”
Even if denim took center stage in the new Trussardi Jeans collection, the lineup, worked mainly in a color palette of indigo blue, military green and black, also included a range of outerwear pieces such as boiled wool coats, sporty bomber jackets and washed leather biker styles, as well as dresses, cozy knitwear and small leather goods.
Retail prices range from 90 euros, or $112 at current exchange rate, to 210 euros, or $262, for denim, while leather pieces are sold at between 380 euros, or $474, and 450 euros or $562. Outerwear and small leather goods retail from 250 euros, or $312, and 400 euros, or $499, and from 40 euros, or $50, and 90 euros, or $112, respectively.
A range of shoes and bags will be added with the spring 2016 season. According to the company, Trussardi Jeans will be focused on international market where the collections will be sold in the most important multi-brand boutiques and department stores, including Galeries Lafayette, El Corte Inglés, Coing Group, La Rinascente, Harrods and Selfridges.
The company will also kick off a strong expansion strategy with local partners in Far East and Russia, a country where Trussardi Jeans will open 25 point of sales by the end of 2017. In a couple of years, the line will debut in the United States, where Trussardi plans to open Trussardi Jeans units in New York and Los Angeles.