By  on January 26, 2018

A group of Under Armour Inc. ex-pats have turned their attention to denim with Revtown, a new and tightly focused, product-obsessed direct-to-consumer play.

“It took us over a year to develop the jeans,” said Henry Stafford, founder and chief executive officer. “There is a reason that there are not a million start-ups in products. Products are hard to do right.”

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