Vince Trave Denim

Vince continues to expand the assortment in its stores, this time adding its first third-party denim brand with Trave Denim.

The Los Angeles denim firm collaborated with Vince on a four-piece capsule, which includes a cropped straight leg and cropped flare, being sold exclusively in select Vince stores. The jeans retail from $259 to $288.

“I think most women looking for a pair of jeans that fit is always quite an ordeal, so we really wanted to bring a brand that we thought would resonate with our customer and that she would love the fit hopefully as much as we did,” said creative director Caroline Belhumeur. “It’s also nice to give the customer a sense of discovery to a new brand….We were looking, as consumers, for a brand that wasn’t necessarily out there in a big way because it seemed like every time we went into a store, it was always the same big players and we wanted to find a more niche brand.”

She added from a more technical standpoint, Trave’s denim is rigid while still maintaining a bit of stretch.

Trave’s jeans are designed and made in Los Angeles, a point that was important to Vince, Belhumeur said.

“As a brand, we want to embrace brands that are also coming out of California,” she said. “I think that it’s an interesting fact that there’s still so much manufacturing over here [in Los Angeles], whereas in New York we’ve lost a lot of that, so it’s nice to protect that.”

The addition of Trave at Vince retail continues a trend that’s seen the company add jewelry, beauty and a beach collection to its store mix.

“It’s about that feeling of going into a store and not just seeing everything from Vince, but also a curated approach to offering [the customer] something that we’re — our marketing team and design team, all of us — are discovering. We want to be able to bring that back to our customer,” she said. “I think that makes the whole experience of shopping a little bit more intriguing.”