Wrangler has saved three billion liters of water since 2007 and has set a goal to reduce water usage at its facilities by 20 percent by the year 2020, or saving an additional 2.5 billion liters.
The three billion liters saved equals the annual household water needs of more than 21,000 Americans.
Water plays an important role in the manufacturing of denim, and the finishing steps in producing a pair of jeans generally require multiple water baths. By merging steps, Wrangler reduced water use without compromising quality. This improved wash down process, combined with increased water recycling, resulted in this significant resource conservation.
“Wrangler has always had a strong connection to the land, and a commitment to protecting our natural resources for future generations,” said Tom Waldron, president of Wrangler. “Now we are expanding our water stewardship program goals to further help reduce our impact and conserve the water resources of the communities where we operate.”
The Wrangler brand’s water recycling program invested in advanced waste water treatment systems to improve effluent water quality. This enables treated water to cycle back through the system. For instance, the company-owned Torreon facility in northern Mexico has achieved a 45 percent water-recycling rate through a combination of disc filtration and biological treatment processes. Wrangler plans to invest in additional technology at the site to generate a 75 percent recycling rate by 2018.
Wrangler originally pioneered a major water conservation effort with its water miser program 10 years ago. This finishing process applied detergent more strategically, reducing the water used in the company’s wash formulas by up to 28 percent, a technique that was then used globally across internal manufacturing.
“Our company has a responsibility to play a leading role in moving our industry toward sustainable practices,” said Roian Atwood, director of sustainability for Wrangler. “Reducing billions of liters of water usage represents one small part of our efforts to minimize our environmental impact. Our responsible chemistry strategy also safeguards water quality while our sustainable fiber program promotes responsible cotton growing practices concerning the use of water, pesticides and fertilizers.”