Ferrari staged its first runway show on Sunday to unveil its men’s and women’s luxury fashion collection at the company’s headquarters in Maranello, Italy, designed by brand diversification creative director Rocco Iannone.

WWD spotlights Ben Osborn, LYPH, Shek Leung, Azura Lovisa, Mayya Agayeva and Paolo Carzana ahead of the three-day digital showcase.

In an exclusive preview, creative director Rocco Iannone and chief brand diversification officer Nicola Boari mapped out their vision and strategy as Ferrari prepares to hold its first luxury fashion show on Sunday.

Some moved away from the system, some continue to work for major fashion houses, and some became fashion course leaders.

The British designer also took home the Karl Lagerfeld Award for Innovation.

The proceeds from the sale of the exclusive items will benefit an association supporting artists.

The main installation is 2,250 square feet, with two other teaser pop-ups at the Neiman’s store entrance, as well as on the second floor.

A virtual garment from the collection, the “VenusTrap” dress, will be available for fashion lovers to try on on Snapchat after the show.

See all the pieces from the Supreme/Emilio Pucci capsule collection dropping on June 10.

The spring 2021 capsule collection is expected to be released on June 10.

The Prada Broadway store is the first to carry Prada Outdoor in the U.S. with a range of sports accessories and ready-to-wear.

See all looks of the collection.

His fashion start-up AZ Factory is also releasing handbags and leisurewear, product ranges finalized by the designer before his passing.

The French fashion contest offers a grand prize, an accessories prize and a creative label award.

Flooded with strong applicants, the jury chose 14 contenders for three top prizes.