By  on November 9, 2010

On a Saturday afternoon at 403 Bleecker Street, home of the Marc by Marc Jacobs women’s store, a fortysomething woman, shopping with her two tweenish daughters, is standing by the door, looking a little scared. “This is crazy,” she says. “This is just crazy!” Staff aside, the three of them are just about the only people speaking English in the store. There’s a quartet of Japanese girls huddled around the tote bags up front. A French couple assesses the ready-to-wear, while a group of Brazilians digs through the T-shirt display and two Nordic women pace the store with rubber rain boots in hand. A quick head count totals upward of 50 people in less than 1,800 square feet of sales floor space.

This story first appeared in the November 9, 2010 issue of WWD. Subscribe Today.

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