By  on November 12, 2019

MILAN — Italian outerwear brand Add is relaunching under a new owner and management team.

In June, the company’s Cittone founding family sold the brand to a group of Italian private investors, who tapped Macodou Fall as chief executive officer of the label. He previously held the role of general director at luxury footwear brand Alberto Moretti and accessories house Zagliani.

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