Adrian Cheng

Adrian Cheng, chief executive officer of Hong Kong New World Development, executive director of jewelry company Chow Tai Fook and founder of K11 Group and C Ventures, is supporting the fight against coronavirus.

In order to respond to the shortness of masks in Hong Kong, Cheng — through his charity foundation — is setting up production lines to manufacture 200,000 masks a day, which from the month of April will be distributed for free by not-for-profit organizations to low-income families.

In January, New World Development’s charitable foundation already donated 10 million Hong Kong dollars, or $1.2 million at current exchange, to develop an anti-epidemic fund, which distributed more than 1 million masks and 10,000-plus preventative kits, containing surgical masks, hand sanitizer gels and sanitizing wipes, to Hong Kong-based families.

“The recent COVID-19 made me realize how challenging it has been for the local community to source masks locally. Right after I announced to donate 10 million Hong Kong dollars in protective gear to local communities, our team reached out to suppliers worldwide in search of high-quality masks. The fluctuation in prices and unreliability of supply prompted me to make the decision to start a local production line right here in Hong Kong,” Cheng said. “We have no shortage of scientific research capabilities, talent and resources in this city, and we are absolutely equipped to produce high-quality masks locally to tackle immediate and long-term needs. Driven by our vision for creating shared value and doing so through the power of technology, innovation and cooperation, I believe we can work together to win the battle against the COVID-19 epidemic and bring long-term positive change to society.”

In addition, Cheng said New World Development will also invest 10 million Hong Kong dollars in research and develop, in collaboration with Hong Kong-based Master Dynamic Ltd. company, the application of NanoDiamonds technology to the production of highly protective surgical masks. In fact, the NanoDiamonds-coating technology is bacteriostatic with the ability to block off and suppress the growth of bacteria and viruses.

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