PARIS — Akris is to parade its spring collection at New York Fashion Week, WWD has learned.
The Swiss fashion house helmed by creative director Albert Kriemler has been showing its collections in Paris since 2004.
“This is a one-off event,” said Peter Kriemler, Albert’s brother and chief executive officer of the family-owned firm, based in St. Gallen, Switzerland. He noted that Akris would take orders in Manhattan after the showing, and then for three days during the Paris designer market.
The venue for the Sept. 9 runway event has yet to be confirmed.
It will dovetail with another Akris milestone: Albert Kriemler is to receive the Couture Council of the Museum at FIT’s 2016 Award for Artistry of Fashion. The award will be bestowed at the council’s annual luncheon at the opening of New York Fashion Week Sept. 7 at Lincoln Center, as reported.
The doubleheader is recognition of the importance of the U.S. market.
“In the last 15 years, it has risen to become the most important market for our brand,” Peter Kriemler said in an interview.
The company boasts eight directly operated stores in the U.S., and wholesales its Akris and Akris Punto ready-to-wear and accessories to 150 doors.
Akris plans to add a Houston location, slated to open Aug. 1, and to enlarge its store in Palm Beach, Fla. Earlier this year, Akris shifted locations in Boston.
Its major wholesale partners in the U.S. include Neiman Marcus Group, Saks Fifth Avenue and Nordstrom.
The New York showing puts Akris in the midst of a fashion week in transformation, as designers and brands question the importance of seasons and explore see-now-buy-now concepts.
Kriemler acknowledged Akris is keeping a close eye on the evolution of fashion shows and seasonality, but “our answer is not yet formulated.”
Akris has been a member of the Fédération Française de la Couture du Prêt-à-Porter, des Couturiers et des Créateurs de Mode since 1996.
Founded in 1922, Akris under Albert Kriemler has gained renown as a resource for elegantly tailored minimalist designs in the finest fabrics, which have attracted clients such as Angelina Jolie, Princess Charlene of Monaco and former Secretary of State Condoleezza Rice.
The Couture Council of The Museum at FIT was created in 2004 to support the school’s fashion-focused museum. Past Couture Council honorees include Manolo Blahnik, who received the Award for Artistry last year; Carolina Herrera; Michael Kors; Oscar de la Renta, and Karl Lagerfeld.