MILAN — Albino D’Amato will unveil his first men’s wear collection, called Albino Deuxième, June 20 during Milan Men’s Fashion Week.
This story first appeared in the May 25, 2010 issue of WWD. Subscribe Today.
The production of the brand extension is licensed to Centro Progettazione Moda, a high-end and avant-garde manufacturer headquartered in Isernia, Italy, while Milan-based Studio Zeta will handle distribution.
A list of potential points of sale is still being ironed out, but top priority markets are Europe, the U.S., Russia and the Far East.
The name Albino Deuxième is named for the second project signed off by the designer since launching the Albino women’s collection in 2005.
D’Amato described the spirit of the upcoming spring collection as one imbued with a “dandy-bohème” undercurrent. Similar to the women’s collection, luxury fabrics and research are key, but the men’s portion will be less constructed.
“This new line wants to offer a multioccasion, sporty-chic formality with both classic and romantic colors,” said D’Amato.
Retail prices range from 500 euros to 1,000 euros, or $620 to $1,239 at current exchange. A first-year sales forecast was unavailable.