Alejandra Alonso Rojas unveiled a 2,000-square-foot pop-up shop at 62 White Street in TriBeCa in a restored landmark building with 16-foot ceilings and the original cast iron exterior from 1896. The pop-up will operate until Dec. 5 and the designer said there’s the possibility of extending the engagement further.
Alonso Rojas, who studied fashion design in her native Madrid, augmenting her education with classes at Central Saint Martins in London and Manhattan’s Parsons School of Design, considers herself a global citizen, and designs as such. “I’m always thinking about when the collections going to be delivered,” she said. “People want to buy for the weather now, rather than three months earlier. People have less patience.