By  on July 31, 2019

“Tmall China Cool” will hit the runways at New York Fashion Week in September.

Alibaba Group’s Tmall, China’s premiere business-to-consumer platform for brands and retailers, has teamed with New York Fashion Week: The Shows. The partnership will bring top and emerging Chinese designers to NYFW this fall, as part of Tmall’s commitment to cultivate fashion talent and the growing creative culture in China.

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