MILAN — Altagamma continues to support the Italian creative companies it represents with a new summit, scheduled for Oct. 30 at Milan’s Triennale design museum.
The “Next Design Perspectives,” which is expected to take place annually, will focus on socioeconomic macro trends shaping the future of design and creativity.
The goal of the initiative is to promote Italian creative skills by discussing and depicting the expected evolution of design over the next few years, beginning with research Altagamma commissioned from London-based trend forecasting firm WGSN. The study will be unveiled during the summit in October.
“Design is challenged by technology, which is only partially related to the digital transformation, and is opening up to new ecosystems — such as socioeconomic places — where design really actualizes. These ecosystems are facing the challenge of modernization,” said Altagamma president Andrea Illy.
“Milan is a key city in terms of design and creativity, but it lacked an event investigating such topics especially to give small- and medium-sized enterprises answers about the future of design, how it will look and what are the strategies to follow,” explained Dario Rinero, the event’s project leader and chief executive officer of Poltrona Frau Group.
Rinero spearheaded the project’s steering committee, which includes MoMA’s senior curator of the department of architecture and design Paola Antonelli; Paolo Zegna, president of Ermenegildo Zegna Group; Salone del Mobile president Claudio Luti, and Stefano Boeri, president of the Triennale museum, among others.
Unveiling the project with a press conference on Thursday, Illy praised the association’s partners, which include Italy’s trade agency ICE, the Fiera Milano association, as well as Salone del Mobile, the city’s municipality and the Lombardy region.
“We strongly believe in projects able to support the growth and reputation of Italian companies abroad,” said Michele Scannavini, ICE president, noting that, in terms of exports, 26 out of the 100 best-performing design-related companies are Italian. Explaining the reasons behind the trade agency supporting such an event, Scannavini added that “our goal is to help the internationalization of the event.”
During the one-day event, along with presenting the WGSN study, Altagamma will host from three to four panel discussions, the topics of which will be selected from among the 10 macro trends the study will spotlight.
Although panelists are still being selected, a range of personalities are already confirmed to attend. They include Gucci’s chief executive officer Marco Bizzarri, architect Philippe Starck and Andrea Trimarchi and Simone Farresin, the design duo behind Amsterdam-based studio Formafantasma, among others.